Aerie Advisory Group Brand System

This brand identity was developed for a financial advisory firm, encompassing the logo, color palette, typography, photography direction, and applications including letterhead and email signature, all directed as one cohesive system. The logo mark subtly nods to an eagle's nest, with clean lines and a modern aesthetic that reflect trust and professionalism. Rooted in Gig Harbor, the branding draws from the region's natural beauty, incorporating a calming palette of blues and complementary earth tones, along with custom photography featuring a mountainous landscape that I shot to match the brand's tone.