Art directed visual direction for marketing campaigns across digital, print, retail, and editorial catalog channels, shaping the brand's visual language and ensuring consistency across all touchpoints.

Led concept development in partnership with marketing and merchandising teams, translating campaign objectives into cohesive creative direction and execution. Established and maintained systems for typography, layout, and imagery across advertising, social, email, in-store, and catalog applications, ensuring the look and feel could translate consistently across departments and carry through to production.